States with the most Christmas spirit in 2022

Madeline Gearheart

2 years ago

Contents:

Welcome, carolers. (Scrooges invited, not obligated!) Let’s go wassailing among some evergreens and uncover which states had the most Christmas spirit this year. Yep, it’s time for our 5th annual report on Christmas cheer in America.

In this report, we rank all 50 states for Christmas cheer by factors including evergreen farm numbers, charitable giving, and how often residents online shop, stream, and tweet Christmas content. This year’s report comes with a stocking stuffer: a new survey on America’s holiday spirits in 2022.

Take a look at our findings to see how your Christmas-celebrating peers are getting in the spirit.

States with the most Christmas spirit

What America thinks about Christmas in 2022

Interesting findings

For the second year in a row, New Hampshire ranks #1 for the most Christmas spirit.
Wisconsin is the second most-spirited state this year. In 2021, it ranked #16.
- Maine ranked #2 last year, but it fell to #18 this year.
Washington, DC, ranked in last place for the third year in a row.
Vermont has the most Christmas farms per capita in the United States—and has maintained that standing for the past four years.
- The state with the second highest number of farms per capita is Oregon.
According to the IRS, Californians give more tax-deductible charitable contributions than residents of any other state.
- Texas ranks #2 and New York ranks #3 for tax-deductible charitable giving.
Vermont ranks first for the most tweets about Christmas. Delaware ranks second.

Methodology

To determine which states have the most Christmas spirit, we compiled 10 data metrics in two main categories: (1) Christmas-themed online activity within the last 12 months and (2) Christmas-related cultural markers. We custom-weighted each metric at the percentages below to assign final rankings:

Christmas-themed online activity, weighted at 78.5% of the total ranking
- Google searches for two key terms, weighted at 29% (14.5% each)
  - “Christmas movies”
  - “Gingerbread houses”
- Google Shopping trends for four key terms, weighted at 28% (7% each)
  - “Wrapping paper”
  - “Christmas cards”
  - “Christmas ornaments”
  - “Elf on a Shelf”
- Christmas music streaming, weighted at 14.5%
- Tweets about Christmas during the month of December 2021, weighted at 7%
Christmas-related cultural markers, weighted at 21.5% of the total ranking
- Number of Christmas tree farms per capita, weighted at 7%
- Charitable giving in the last documented tax year, weighted at 14.5%

We also used Pollfish, a marketing research software tool, to survey 1,000 Americans on their attitudes and habits around celebrating Christmas this season. We gathered this data in September 2022.

About

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States ranked from most to least Christmas spirit, 2020–2022

State	2022 Ranking	2021 Ranking	2020 Ranking
Alabama	50	48	11
Alaska	13	44	40
Arizona	21	37	43
Arkansas	38	43	10
California	34	31	44
Colorado	40	21	47
Connecticut	20	5	17
Delaware	10	12	45
District of Columbia	51	51	51
Florida	42	38	50
Georgia	39	45	37
Hawaii	25	9	49
Idaho	28	13	2
Illinois	22	36	33
Indiana	8	33	24
Iowa	36	15	29
Kansas	30	19	31
Kentucky	7	4	30
Louisiana	31	40	36
Maine	18	2	13
Maryland	41	46	34
Massachusetts	14	8	19
Michigan	12	22	26
Minnesota	24	27	25
Mississippi	47	49	16
Missouri	29	11	14
Montana	23	3	38
Nebraska	16	14	7
Nevada	45	41	46
New Hampshire	1	1	22
New Jersey	9	29	39
New Mexico	37	25	48
New York	48	50	41
North Carolina	27	34	4
North Dakota	15	30	8
Ohio	6	24	23
Oklahoma	44	39	28
Oregon	49	17	27
Pennsylvania	5	20	15
Rhode Island	19	42	21
South Carolina	26	32	5
South Dakota	17	35	12
Tennessee	33	26	6
Texas	35	23	42
Utah	3	7	1
Vermont	11	6	20
Virginia	43	47	18
Washington	32	28	32
West Virginia	4	10	9
Wisconsin	2	16	3
Wyoming	46	18	35